Posts tagged Souk Madinat Jumeirah
Being Van Gogh

The Theatre of Digital Art (TODA) is an incredible one-of-a-kind digital art space based in Souk Madinat Jumeirah. It focuses on the intersection of art and tech by showing visitors classical art in an immersive way. Most art in galleries is an object sitting in a frame or a thing, so here, they work with something that is intangible. TODA uses this incredible lighting and sound system and hanging projectors that are hidden carefully from the public eye, and it turns the walls and ceiling into digital animations based on famous artworks by artists like Vincent Van Gogh or Claude Monet, animated to a soundtrack. Find out more about their latest exhibition, Being Van Gogh.


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